Business Plus will sponsor three races at The Curragh Racecourse this season as part of a new partnership with Ireland’s premier horse racing venue.
The partnership commenced with the Business Plus Handicap on 21 March, and continues into the summer.
“Business Plus and The Curragh Racecourse is the perfect partnership. Celebrating 25 years this year, Business Plus brings a reputation and legacy in business coverage,” said Mairead Kearns, commercial manager of Business Plus.
“The Curragh has a global reputation and legacy as one of the greatest racecourses. We look to a new era of success together.
“The Curragh will heighten the Business Plus profile among business leaders, while our magazine and website will deliver corporate clients and racegoers to the racecourse throughout the season.”
The Curragh stages leading races such as the Dubai Duty-Free Irish Derby, Tattersalls Irish 1000 and 2000 Guineas, Irish Oaks and Irish St Leger.
The Co Kildare venue will host race days from March to November, and its grandstand provides world-class facilities for all racegoers.
Business Plus, Ireland’s leading business publication delivering expert business news and analysis to its readers for 25 years in print and now online, is part of DMG Media Ireland‘s B2B division.
The Curragh and DMG Media have a long-standing partnership and have over the past decade collaborated to enhance their association through a variety of initiatives across all DMG Media brands.
Business Plus/Curragh Races
Pic Tom Honan
BUSINESS PLUS WILL SPONSOR THREE RACES AT THE CURRAGH THIS SEASON. (PIC: TOM HONAN)
Evan Arkwright, racing and sponsorship manager of The Curragh, commented: “We have enjoyed a great relationship working closely with [DMG Media CEO] Paul Henderson and his team for over ten years and we are excited about a variety of new initiatives that will be added to the partnership this year, in particular, focusing on Business Plus, which will assist us to target a very lucrative readership highlighting many commercial elements of the racecourse including sponsorship opportunities, hospitality options and flexibility of the event to stage non-race day events.”
Main Photo: (l-r) Evan Arkwright; Wini Moore, account manager, Business Plus; Mairead Kearns; and Fintan Gavigan, group head of marketing, DMG Media Ireland.